Pricing Test

Never Guess – complete the innovation pipeline and optimize consumer acceptance and profitability

Price point can determine the success of an entire product line, hence it is important to test price assumptions with customers.

Our Price Evaluation study will help find the optimal price for your product or service in a specific region/location, at each stage – concept stage, launch stage, as well as when the brand is established and your competitors change their prices.

Monadic Price Testing, Van Westendorp Price Sensitivity Monitor, and Conjoint Analysis, are some of the key techniques to evaluate optimal price, depending on the product category and the pricing issue at hand.